Homepage V3




Get the skills to increase sales by +35%

- Find conversion killers on your site
- Get the know how to design solutions
- Become awesome at conversion optimization

New learning platform!

The cloud learning platform upgrade has started

Thinkific course system 2


Moving to Thinkific Pro learning platform

New subscribers from June 2019 need to login into the new learning platform.
  - Existing students and groups:
For subscribers before June 2019 and have more than 6 months left on your subscription from, you will be migrated to the new learning platform.

Learn to fix your conversion blockers

From user research to decoy products and AB testing methods you can use now

online-shopping grow conversion now

Make immediate website improvements

We teach you how to recognize website problems and give you the rules and methods to fix them now.

AB testing design

Learn to build a foolproof CRO plan

If you use "Ideas" to design AB tests, you're screwed. We teach you where and how to test to take the guesswork out.

Expert CRO training delivered simply

Format, size, content and examples of the CRO video courses


In depth, self managed online CRO education program

  • 25+ Courses, +250 lessons
  • 100% video-based lessons just 7 to 15 mn long
  • Specific and targeted learnings you can use
  • 100+ visuals, examples and wireframes

100% Video courses

No document or long text to read. Just clean simple videos

Over 100 examples

All lessons use visuals, screenshots and examples

No boring rambling

Each course teaches you useful, practical principles and methods

7 - 15 mn lessons

Knowledge is provided in small chunks for quick consumption

Free CRO course sample

Each month we unlock a selection of courses for you to try

Free courses

Unlocked CRO courses to discover

We want to create the best CRO courses possible. Because there are so many fluffy courses out there, we give you 4 courses and 30 lessons for you to see for yourself.

Ads and Landing pages WTF?

New series: Good and terrible banner ad units and their painful landing pages

CRO course training portal

From course progress tracking to quizz valuation, all the tools and reports needed for CRO training

Course progression

Track your progression
See completed lessons 
Unlock new material

Knowledge validation

Quiz validation
Course point scoring
Profile achievements

Team training

Team account
Multi-user tracking
Team progress report

Watch anywhere

Adaptive bandwidth
Watch on any device
Made for all screen sizes

Our dedication to your excellence

We will change the way you think so that you can increase conversion rates 

Teacher Ivan academy

Teaching methodology and frameworks

Our mission is to teach you to be:
- Able to identify conversion blockers
- Know your visitors' thoughts
- Formulate solid solutions
- Drive real conversion growth

Chart growth

+50% conversion rate improvements...

The methods and frameworks, the conversion mindset we teach is based on the experience working with almost 100 different companies. We increased conversion + 500%, but it could have been more...

News and Updates

New courses, new functionality, portal changes and announcements

June 20 | 2019

No Zebra CRO powerday

We are delighted to announce our partnership with No Zebra Media and Performance agency in Denmark. Our first CRO Power Day is on June 20th, where you can spend an intense Conversion Rate Optimisation training day and then have free access to all the videos in the Optimization Academy... for free.
No Zebra Power Day details here.

April | 2019

LinkedIn Optimization Academy page

Alright, alright, we know, what were we thinking not having a LinkedIn page?
We have one now! We will be posting updates, changes and new CRO courses on it so that you don't have to check these updates... so why are we doing this page here again?

28- Different types of tests course image

April | 2019

New course: Voice of Customer (VOC) research

In this new conversion rate optimization course we cover:
1- What are the types of tests
2- Knowing what ABn, Split URL and MVT are?
3-Examples of what and when to use them

Conversion Optimization resources

Recommended user research and  AB testing tools, Analytics support, publications and books

Google Analytics resources

Links, channels, and support to help with your Google Analytics configuration.

What AB testing tool

Here are some of the AB testing tech tools we have used and that work. From enterprise to low budgets.

User research tools

Tools and services you can turn to for behavioral and attitudinal user research.

CRO Books and publications

We get asked what books we like. You know the classics but here are some you might not know.

Contributors and partners

How to become a content contributor,  or a distribution affiliate partner

Show off your skills and successes

We offer you 4 ways of showcasing your work, your methodology or unique product or agency

Get a 40% rev share as a partner

See the 5 ways you can benefit from becoming an Academy distribution partner