New learning platform!
The cloud learning platform upgrade has started
Moving to Thinkific Pro learning platform
New subscribers from June 2019 need to login into the new learning platform.
- Existing students and groups:
For subscribers before June 2019 and have more than 6 months left on your subscription from, you will be migrated to the new learning platform.
Learn to fix your conversion blockers
From user research to decoy products and AB testing methods you can use now
Make immediate website improvements
We teach you how to recognize website problems and give you the rules and methods to fix them now.
Learn to build a foolproof CRO plan
If you use "Ideas" to design AB tests, you're screwed. We teach you where and how to test to take the guesswork out.
Expert CRO training delivered simply
Format, size, content and examples of the CRO video courses
In depth, self managed online CRO education program
- 25+ Courses, +250 lessons
- 100% video-based lessons just 7 to 15 mn long
- Specific and targeted learnings you can use
- 100+ visuals, examples and wireframes
Free CRO course sample
Each month we unlock a selection of courses for you to try
Unlocked CRO courses to discover
We want to create the best CRO courses possible. Because there are so many fluffy courses out there, we give you 4 courses and 30 lessons for you to see for yourself.
CRO course training portal
From course progress tracking to quizz valuation, all the tools and reports needed for CRO training
Our dedication to your excellence
We will change the way you think so that you can increase conversion rates
Teaching methodology and frameworks
Our mission is to teach you to be:
- Able to identify conversion blockers
- Know your visitors' thoughts
- Formulate solid solutions
- Drive real conversion growth
+50% conversion rate improvements...
The methods and frameworks, the conversion mindset we teach is based on the experience working with almost 100 different companies. We increased conversion + 500%, but it could have been more...
News and Updates
New courses, new functionality, portal changes and announcements
June 20 | 2019
No Zebra CRO powerday
We are delighted to announce our partnership with No Zebra Media and Performance agency in Denmark. Our first CRO Power Day is on June 20th, where you can spend an intense Conversion Rate Optimisation training day and then have free access to all the videos in the Optimization Academy... for free.
No Zebra Power Day details here.
April | 2019
LinkedIn Optimization Academy page
Alright, alright, we know, what were we thinking not having a LinkedIn page?
We have one now! We will be posting updates, changes and new CRO courses on it so that you don't have to check these updates... so why are we doing this page here again?
April | 2019
New course: Voice of Customer (VOC) research
In this new conversion rate optimization course we cover:
1- What are the types of tests
2- Knowing what ABn, Split URL and MVT are?
3-Examples of what and when to use them
Conversion Optimization resources
Recommended user research and AB testing tools, Analytics support, publications and books
Google Analytics resources
Links, channels, and support to help with your Google Analytics configuration.
What AB testing tool
Here are some of the AB testing tech tools we have used and that work. From enterprise to low budgets.
User research tools
Tools and services you can turn to for behavioral and attitudinal user research.
CRO Books and publications
We get asked what books we like. You know the classics but here are some you might not know.
Contributors and partners
How to become a content contributor, or a distribution affiliate partner