Home

conversion rate
OPTIMIZATION ACADEMY

20 Courses, 127 Lessons

Methodologies, frameworks for CRO and effective AB testing

The world's most in depth CRO training courses

Courses so detailed they yield an average 31% conversion rate growth

Preview_desktop-tablet-mobile-600x255

Conversion optimization academy course categories

CONSUMER PSYCHOLOGY

You will learn the psychological mechanisms that drive conversion and affect online behaviour.

RESEARCH METHODS

Simple research methods used to map out your visitors purchase criteria and psychology... to better mess with their minds.

UX OPTIMISATION

Learn to  identify UX and interaction design problems that hinder visitor progression.

CRO STRATEGY

Real results start with solid conversion strategies.  Stop testing random ideas  and start delivering true growth.

POWERFUL AB TESTING

Avoid the embarrassment of Nul tests with these AB test design methods that have a 87% success rate.

METHODS AND FRAMEWORKS

Our CRO courses will change how you think, teach you to detect and solve conversion issues and direct the teams to implement.

The course system based on experience and mistakes:

Companies
%
Conversion
ABn tests designed
People trained
+
Errors we learnt from

No BS, 100% topic specific courses

Courses focus on CRO methodologies, techniques and principles

Courses-strategies

Incentive framework

Discounts and sales:

Time, duration, depth and mix of discounts.

Incentive framework

Value proposition

Foundation of persuasion:

The VP creation formula and how to deliver it.

Value proposition

Paid Marketing ROI

Landing page design:
Components, sections and AB testing of landing pages

FPOC

Retailing & Pricing

Maximizing profit:

Product mix, decoy product and price levels

Retailing & Pricing

UX flow

Menus and Navigation

How to test and optimize list pages

Friction

AB testing

17 steps and rules:
From testing strategy, to variations, goals and results

Personalisation

The academy course portal

Learn at your own pace, come back and review, train entire teams

COURSE PROGRESSION

MONTHY VIDEO RELEASE

LESSON PROGRESSION

EMAIL NOTIFICATION

KNOWLEDGE QUIZ

QUIZ VALIDATION

COURSE POINTS SCORING

PROFILE ACHIEVEMENTS

ACADEMY NETWORK

PROFILE BIO

ALL MEMBERS LIST

DISCUSSION WALL

TEAM MANAGEMENT

TEAM ACCOUNT

TEAM TRACKING

TEAM REPORTING

AND SO MUCH MORE TO COME...

Built for individuals & teams

From course completion management to team scores and ratings

INDIVIDUAL TRAINING MANAGEMENT

  • Sequential course and lessons unlock
  • End of course knowledge validation.
  • View all the courses you have completed.
  • Refreshers : go back and play again
  • New each month: 2 courses + 18 lessons
Team_courses-lessons-preview
Team_register-your-team

COMPANY TEAM TRAINING

  • Manager can monitor team progression

  • Only the manager controls the account

  • You can register your team up to 50 persons

  • Simple dashboard and score system

MONITOR YOUR TEAM

  • Monitor team training progress.
  • Visualize progress with live reports.
  • Check completion rates and scores
  • Send "Getty up" notification to laggers
  • Raise your teams performance to new levels
Team_Progression-preview

Uncover the hidden secrets to CRO success

From one of the greatest experts in the world!

Ivan_profil-1

IVAN IMHOFF

Optimization Academy Founder

"Successful conversion optimization is not an art, but a science. It requires an in-depth understanding of human psychology, cognitive principles and scientific methodologies."

LEARN FROM A THOUGHT-PROVOKING EXPERT

"Successful conversion optimization is not an art, but a science. It requires an in-depth understanding of human psychology, cognitive principles and scientific methodologies."

Ivan Imhoff began his marketing career at Hilton Worldwide in 1998. From there Ivan headed up 2 online businesses and founded House of Kaizen, an end-to- end digital performance agency in London and New York.

FLIPPING THE CONVERSION PARADIGM

CRO IS ALL PSYCHOLOGICAL

THE HUMAN SIDE OF CONVERSION

DYNAMIC CONTENT PERSONALIZATION

CONVERSION OPTIMIZATION EXPERIENCE WORKING WITH: