Ads and landing pages video critique
The Good(ish), the bad, the fix
Ads and Landing pages problems and fixes
- We review a display ad and its landing page
- What is wrong with the banner ad
- Look at problems with the landing page
- Show improvements to the banner ad
- Simple ways to optimize the landing page
Do marketers have too much money?
How small and big mistakes in ads and landing pages is costing marketing ROI
Bulb renewable energy: so simplistic it has no value
When design and adaptive simplicity gets in the way of value to make an offer pointless.
Skoda cars: Complexity of landing page hurts cognition
When over thinking kills conversion rates or how trying to be smart wastes marketing budget.
Budget car rental: Ads that don't get my motor running
How small improvements to the ad and landing page would improve conversion by 5% to 8%.
Zipcar car club: Hard sell without value proposition
After 8 years Zipcar still can't clearly explain what they do in there landing pages.
iContact automation: The ultimate bland content
They improved their landing page soon after the launch of this campaign, maybe because of 0% conversion rates
Baileigh machines: Get to the products faster
Leaking at least 10% conversion rate by not bringing the retail structure forward.
Vente Privee: Zero landing page continuity
This is a B*tch slap! When the expectation gap between the ad and LP seems like a trap.
Waldorf Astoria: best not spend marketing money
A landing page so "complex" the marketing manager should be stripped of their title.