Optimization Academy course sample
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"What are the courses like?" see for yourself.
Our mission is to equip you to think through problems.
- Free courses for you to enjoy
- Understand how courses are structured
- Understand the different types of courses
Optimizing page types
We show you where problems hide and how to test them on various page types
Design and test decoy products on pricing pages
Pricing pages are key to revenue and sales:
In this 6 lesson CRO course, we explain what is the Decoy effect, types of decoy products, how to design a decoy product and split test examples of the application of the decoy effect.
Frameworks and rules courses
The courses teach rules you use to design conversion solutions to implement or test
Using image layers to convert
In this 5 lesson CRO course, we address the issue of pointless stock imagery. This course covers the methods to create highly effective imagery to supercharge your conversion rate.
Courses focus on step by step guides and optimization questions and goals to reach
Thought of visitor - Attitudinal research
In this 12 lesson CRO course, we learn how to deploy dynamic surveys throughout your website and teach you how to use the question matrix to research what your visitors are thinking and the decision criteria they use to buy.
Key principles courses
Principles are knowledge nuggets on psychology, behaviour, visual attention, design, and content
What product content: Experts vs novices
In this 5 lesson CRO course, we look at the research from Pittsburgh University research, Experts Vs, Novices, tho understand how different visitor knowledge levels will influence and dictate the type and depth of content required on product pages.