Conversion and AB testing books

Books and publications
Recommended reading 

PSYCHOLOGY
Sheena-iyengar-the-art-of_choosing

World-renowned, Sheena IYEENGAR  covers her research on how people make choices

PRICING
Jagmohan-raju-smart_pricing

How big websites use novel pricing methods and techniques to rack up the margins and the profits

STORYTELLING
Harry-maziar-storyselling

Storyselling how Hollywood use sure-fire ways to write and create blockbusters before they are made

CONSUMER BEHAVIOR
Barry-schartz-the-paradox-of_choice

Our favorite! Experiments on consumer behavior with many surprising unexpected results

PSYCHOLOGY
Robert-cialdini-Influence

Cialdinis' evidence-based research of the psychology of persuasion leads to useful principles

METHODS
Roger-doolry-brainfluence

100 Ways and methods you can use to start influencing thoughts and decisions... so work, others less so.

PSYCHOLOGY
Dan-ariely-predictably_irrational

Choice is complex, you will find a lot of unexpected and very useful insight in this book

PERSUASION METHOD
Nick-kolenda-method-of-persuasion

Methods of persuasion covers principles that affect the ways people thoughts can be altered in the real world

BEST! METHODS
Oren-klaff-picth-anything

OK not exactly online specific but the most valuable book we have read when it comes to business negotiations