Books and publications
Recommended reading

World-renowned, Sheena IYEENGAR covers her research on how people make choices

How big websites use novel pricing methods and techniques to rack up the margins and the profits

Storyselling how Hollywood use sure-fire ways to write and create blockbusters before they are made

Our favorite! Experiments on consumer behavior with many surprising unexpected results

Cialdinis' evidence-based research of the psychology of persuasion leads to useful principles

100 Ways and methods you can use to start influencing thoughts and decisions... so work, others less so.

Choice is complex, you will find a lot of unexpected and very useful insight in this book

Methods of persuasion covers principles that affect the ways people thoughts can be altered in the real world

OK not exactly online specific but the most valuable book we have read when it comes to business negotiations

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