Course

4 website user journey stages

To increase conversion rate you need to know how and what your visitors are thinking at each stage of their journey. in this CRO training course, we define the changes in psychology throughout the website experience. For visitors, content requirements differ when doing a product search versus, say, going through the check out process. Understanding each journey stage will help you better define your AB testing objectives and the page improvements you should be focusing on.

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9 Lessons
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