Creating a value proposition that converts

Stop what you are doing on your website and focus on just one thing - the Value Proposition. Your website visitor buys the Value Proposition of your product or service... nothing else matters! Unfortunately, most digital marketers don't have a clue what a Value Proposition is and prefer to focus on design and site functionality rather than on crafting a complete Value Proposition that is guaranteed to increase your website conversion rates.

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10 Lessons
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