Product content: Experts vs novices

Your site visitors have different levels of knowledge and expertize. So you need to adapt the type of content and its depth to the level of expertise of your audience. An expert photographer doesn't buy an SLR camera as a newbie does. basing our course on the research done in the early 80s at Pittsburg University we explain the need to differentiate content for both experts and novices visitors.

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5 Lessons
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