Frequently asked questions

Frequently Asked Questions

Need help? You are at the right place.

Check out | Cart issues

I am getting a "Cannot purchase this Item" message

Yes, this is an issue that we are trying to solve. You can fix this like this:

You already have a subscription in your shopping cart! You will need to remove it:

1- Go to your shopping cart here

2- Remove the item previously selected using the red X on the left of the subscription already added.

3- Now you can add to cart a different subscription option.

We are sorry for this crap experience, we are small and working on it... but it's no excuse I know.


Can I use PayPal?

Unfortunately, we don't accept PayPal payment for the moment.

Can I pay with bank transfer? Yes

Some companies want to pay with a bank transfer, you CAN!

1- Select you desired subscription to your cart

2- Fill in the details normally, if you are a business = Add your VAT if in Europe (including UK, damned Brexit, sniff...)

3- In payment options, under your CCard option, this is a selector for direct bank transfer.

4- Complete your checkout and make the bank transfer.

5- Once the payment has cleared, the account your created gets activated, you will get your invoice with VAT and you get notified that the account is unlocked | activated.

It takes 3 business days in general, contact us any time... it's a fast simple process.

Can I pay with Bitcoin?

Yes, we will accept, Bitcoin, Ethereum, Litecoin, Bitcoin Cash.

A manual invoice will be created for you with the transaction value on the day of the transaction based on the exchange rate from the wallet transaction. Email us at to organize this for you.

Can I purchase subscription for 8+ users

Yes, you can but it is not on the website at the moment. The option with online payment is possible of but we need to be contacted first.

The incremental cost is very small, please contact us = contact@optimization and we can do this together.

What are the courses like | are they for me?

How do I know if Optimization Academy is right for me?

This program is right for you if you want to master the skills for conversion rate optimization and become a thought process expert. This Academy is also ideal for marketing consultants and marketing agency teams who are looking to increase their conversion and performance knowledge and methodologies to increase the ROI of marketing campaigns.

If I know nothing about Conversion Rate Optimisation | CRO | is it a good fit for me?

This program is really targeted to marketers, acquisition and conversion professionals who have a BASIC understanding of how online marketing works and the understanding of a conversion path. You DO NOT need to be an expert and you don't even need to know how to launch an AB test, but you need to be familiar with the conversion process on a website.  But it is helpful if you are at least somewhat familiar with online marketing in general.

How in-depth are the CRO courses?

The courses cover consumer psychology, cognitive principles, UX optimization rules, CRO strategy, me, hods and frameworks. Most importantly, you will learn a thought process and a series of methodologies that helps you design CRO solutions and experiments that suit your problems, your visitors, your products and website.  We believe in teaching you how to think through problems so that you are never stuck and playing a CRO guessing game.

How long before I can start to see real results

Each course gives you rules, methods, and techniques, most of which you can start using as soon as you have completed the course.
We will give you the tools to be successful in any situation or industries.
Using the methodologies, rules, and frameworks you will able to find, find and testing solutions that are appropriate to your visitors and company. If you are ready to work, then I have no doubt you can start to see real results within weeks. It’s not a magic pill, it is a bit of work, but it will change the way you look at your website and how you design and deliver your conversion rate optimisation plans and experiments.

What if I decide The Optimization Academy Isn’t for Me?

CRO is a complex world that we try to simplify for you. But it requires a bit of commitment. If you do at least 60% of the courses and you launched at least 2/3 experiments and it still doesn't work for you, just send us an email with the example of the tests, we will check the number of courses you completed. If it didn't we will refund you within the first 100 days of your purchase.

Account Access & purchase information

How do I update my credit card details?

You can update your credit card by visiting your account detail payment:


How do I access my invoices for tax purposes?

All invoices will be emailed to you each month. If you would like to request an older invoice please send us an email at:

My VAT Number does not appear on the invoice?

How do I change my email address?

The courses

How do I complete a lesson?

You have to click on the button "complete" at the end of each lesson.

When will the next course will be released?

We release the new courses each months.
Don't worry, you will get notified by email each time a new courses is released.

How long is a course?

Each course is 10 to 30mn long, but each course is composed of lessons that are 2 to 7mn long, so you can watch them easily on the go.

Subscriptions information

Optimization Academy Subscription Renewal Policy

Annual Optimization Academy Memberships automatically renew with the credit card at the previously stated membership price. Members will be reminded of the annual membership renewal date. If the subscriber does NOT wish to continue with a new year of membership, they will need to follow the membership cancellation process.

How can I review my subscriptions?

You can find your subscription information:
but if needed one of our Customer Success Team Representatives will happily send any and all information you require.

Team section

How to add team members ?