Final page power day

OA_powerday

TBD, OTEAcademy, Athens

2nd Edition of our CRO training day

  • 1 day, 4 sessions of CRO methods
  • + 1 Yr Sub to Online CRO Academy
  • From Ivan Imhoff, 15 yrs of CRO experience

Optimization Academy Power day event is back!

Conversion methods I used with my clients' for +25% sales

Powerday_5

The training is split into 4 main Sessions:

  • Session 1: CONVERSION FUNDAMENTALS
  • Session 2: THE BUYERS MINDSET
  • Session 3: SPLIT TESTING YOUR WEBSITE
  • Session 4: WHAT TO OPTIMIZE!

Your speaker and trainer

Ivan Imhoff, Founder of the Optimization Academy

Upgrade the way you think

"If I tell you what to do... it can help. Now imagine if you could think through your conversion challenges and never set a foot wrong."

The power day program

Detailed schedules of Optimization Academy power day

9:30 – 11:15 | SESSION 1 | CONVERSION FUNDAMENTALS

45MN – PRINCIPLES

CONVERSION ELEMENTS + FUNDAMENTALS

Topics: Conversion equation building blocks, stages of the user journey, content vs containers. What you will learn: Fundamental building blocks of rules and principles Conversion relies on.

35MN – COGNITION

ATTENTION + COGNITIVE PROCESSING

Topics: Visual attention, attention management, attention gas tank.
What you will learn: How to capture visual attention and identify cognitive conflict on websites.

25MN – RULES

CONVERSION + RULES

Topics: Image layers, content rules, positioning, and content scripting.
What you will learn: Rules for content to apply to content blocks and page optimization.

BREAK – Coffee and networking

11:40 – 13:25 | SESSION 2 | THE BUYERS MINDSET

30MN – PSYCHOLOGY

HOW CUSTOMERS + CHOOSE

Topics: Complexity of choice, choice blockers, sequential decisions.
What you will learn: 5 purchase blockers you must eliminate to help visitors make a choice

50MN – METHODOLOGY

RESEARCH + WHAT CUSTOMERS THINK AND DO

Topics: Attitudinal research, behavioral research, tools, and mistakes.
What you will learn: How to research visitors’ actions, decision process and thoughts.

25MN – PROCESS

PERSONAS + QUESTION MATRIX

Topics: Survey questions, visitor query placement, research-based personas.
What you will learn: What to ask your visitors to get the best insight to increase conversion rates.

BREAK – Lunch and networking

14:00 – 15:45 | SESSION 3 | SPLIT TESTING YOUR WEBSITE

25MN – TECHNICAL

SPLIT TESTING + MECHANICS AND IMPLEMENTATION

Topics: Testing tag, front-end code change, WYSIWYG, tag implementation.
What you will learn: How AB testing tech works to change magically the experience on your site.

50MN – METHODOLOGY

HYPOTHESIS + PLANNING YOUR EXPERIMENTS

Topics: Test hypothesis, test plans, strategy, and goals.
What you will learn: How to plan and organize an effective test plan based on priorities.

30MN – PROCESS

TEST MANAGEMENT + RULES TO FOLLOW

Topics: Timing, placement, size of experiments.
What you will learn: Know the key rules for optimal test launch and the mistakes to avoid.

BREAK – Coffee and networking

16:10 – 17:45 | SESSION 4 | WHAT TO OPTIMIZE

15MN – TECHNIQUE

WHERE + TO START OPTIMIZING

Topics: High-value pages, key page sections.
What you will learn: Where to focus your optimization attention to maximize conversion.

20MN – METHODOLOGY

FPOC + LANDING PAGES

Topics: First point of contact, paid marketing landing pages, bounce rate.
What you will learn: How to tackle conversion issues linked to visitor first page arrival.

60MN – INTERACTIVE

WHAT TO TEST + ON YOUR SITE PAGES

Topics: Interactive session: check out, cart, product page, category pages, navigation.
What you will learn: We will go through 30 areas across all pages types where conversion opportunities lie and show you the types of problems and solutions you can apply.

END – Thank you

greca logo png

We are so happy to be supported by the
Greek eCommerce Association

Event location

OTEAcademy

Ote Academy S.A.
ΕΚΠΑΙΔΕΥΤΙΚΗ ΕΤΑΙΡΕΙΑ ΟΤΕ Α.Ε.
Maroússi 151 22, Grèce

Testimonials

Thanasis Paraskevopoulos

I attended Ivan's Optimization Academy Power Day in Athens with my team, and I have to say it exceeded my expectations! He is an exceptional speaker. He has an enviable ability to keep the audience excited and focused through frequent changes of pace, wry humour, and real-life examples. 

This full-day event provided us with the foundation to start understanding what is going on in our eshop! We learned conversion fundamentals and methods to understand our customers’ mindset and then we proceeded to more practical issues of how and what to optimize. 

We left the event with some hypotheses in hand to test right away in our eshop. We are confident that the results will have a positive on our eshop's performance and profits!

Thanasis Paraskevopoulos

eCommerce & CRM Directoration, Celestino
Φώτης Αντωνόπουλος

Those of us that are passionate about eCommerce, know very well that our industry's Holy Grail is called 'Conversion Rate Optimization'. Yet, the problem is that only a few professionals know how to implement a good methodology in order to gain maximum CRO results. The rest of us rely on some past experience, a couple of white papers and/or some youtube videos. All that, until I recently discovered the Optimization Academy. I have downloaded/subscribed to numerous courses, so I said 'why not?'. I have to admit, without being too excessive, that it was one of the best personal investments, the past few years. Very practical, spot-on, fast, entertaining and above all very qualitative. To the point, I restarted the course, once I finished it, to discover more and more data.  Thus, at the end of the day, it comes to the big question... "Would I recommend it?". To my good friends and colleagues, definitely yes. To my competitors, I guess not. 🙂

Fotis Antonopoulos

eCommerce & CRM Director, Tsakiris Mallas / f. Chairman of the Greek Ecommerce Association
VARVADOUKAS

I am thrilled with Ivan Imhoff. It’s rare to find people that combine sharp marketing thinking, digital expertise, and extraordinary public speaking skills.

Nikos Varvadoukas

Chief Omnichannel Officer, Cosmos Sport
Travlos

Frankly, Mr. Imhoff is one of the very few who manages to impress me every single time I meet him. If you’re really into actionable insights, practice over theory, efficiency over extravagance, precision over vagueness – and all these expressed with a wonderful non-political correct attitude, IVAN is the MAN.

Dimitris Travlos

E-Business Manager, BSB Fashion

The Optimization Academy

Format, size, content, and examples of your CRO subscription 

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In depth, self managed online CRO education program

  • 25+ Courses, +180 lessons
  • 100% video-based lessons just 7 to 15 mn long
  • Specific and targeted learnings you can use
  • 100+ visuals, examples and wireframes

100% Video courses

No document or long text to read. Just clean simple videos

Over 100 examples

All lessons use visuals, screenshots and examples

No boring rambling

Each course teaches you useful, practical principles and methods

7 - 15 mn lessons

Knowledge is provided in small chunks for quick consumption

Academy built from experience working with:

Speaker videos

We filmed a select number of Ivan's presentations to give you an overview of our upcoming event.

Info Box

The psychology of choice!
Complexity and hindrance to purchase

Info Box

If online marketers made cars, would you buy one?
Flipping the conversion paradigm

Previous events representations

Selection of photos from our previous events representations in Europe.

FAQ & Answers

When is the Subscription Activated?

If you bought a Power day ticket that includes an Optimization Academy subscription, we will activate it during the training day itself. Not before.

This way we ensure of your attendance, as only subs will only be activated once you are present, and we want to make sure on the spot that the registration process and activation works correctly before you leave.

What is the exact location of the conference?

Ote Academy S.A.
Pelika ke Spartis,
Marousi 151 22, Greece

Click here to get the Google map link

Will you teach us actionable insight to improve conversion fast?

Yes, and yes.

You will never look at another website in the same way.

That said, this is not a silver bullet, a magic pill, but OMG! it is essential to any online manager, marketer, and conversion specialist.

Will you be doing other Power days?

Yes...

Based on demand, attendance and feedback we will be doing more of these Power Days, currently, we plan to be doing them every 2 to 3 months.

Can I pay with bank transfer? Yes here is how...

Some companies want to pay with a bank transfer, you CAN!

1- Select you desired subscription to your cart

2- Fill in the details normally, if you are a business = Add your VAT if in Europe (including UK, damned Brexit, sniff...)

3- In payment options, under your CCard option, this is a selector for direct bank transfer.

4- Complete your checkout and make the bank transfer.

5- Once the payment has cleared, the account your created gets activated, you will get your invoice with VAT and you get notified that the account is unlocked | activated.

It takes 3 business days in general, contact us any time... it's a fast simple process.

Can I use PayPal?

Unfortunately, we don't accept PayPal payment for the moment.

I missed the my booked Power Day, what happens?

That's ok, we are doing several Power Days in Athens during the year and we will enroll in the next one.