TBD, OTEAcademy, Athens
2nd Edition of our CRO training day
- 1 day, 4 sessions of CRO methods
- + 1 Yr Sub to Online CRO Academy
- From Ivan Imhoff, 15 yrs of CRO experience
Optimization Academy Power day event is back!
Conversion methods I used with my clients' for +25% sales
The training is split into 4 main Sessions:
- Session 1: CONVERSION FUNDAMENTALS
- Session 2: THE BUYERS MINDSET
- Session 3: SPLIT TESTING YOUR WEBSITE
- Session 4: WHAT TO OPTIMIZE!
Your speaker and trainer
Ivan Imhoff, Founder of the Optimization Academy
Upgrade the way you think
"If I tell you what to do... it can help. Now imagine if you could think through your conversion challenges and never set a foot wrong."
The power day program
Detailed schedules of Optimization Academy power day
9:30 – 11:15 | SESSION 1 | CONVERSION FUNDAMENTALS
45MN – PRINCIPLES
CONVERSION ELEMENTS + FUNDAMENTALS
Topics: Conversion equation building blocks, stages of the user journey, content vs containers. What you will learn: Fundamental building blocks of rules and principles Conversion relies on.
35MN – COGNITION
ATTENTION + COGNITIVE PROCESSING
Topics: Visual attention, attention management, attention gas tank.
What you will learn: How to capture visual attention and identify cognitive conflict on websites.
25MN – RULES
CONVERSION + RULES
Topics: Image layers, content rules, positioning, and content scripting.
What you will learn: Rules for content to apply to content blocks and page optimization.
11:40 – 13:25 | SESSION 2 | THE BUYERS MINDSET
30MN – PSYCHOLOGY
HOW CUSTOMERS + CHOOSE
Topics: Complexity of choice, choice blockers, sequential decisions.
What you will learn: 5 purchase blockers you must eliminate to help visitors make a choice
50MN – METHODOLOGY
RESEARCH + WHAT CUSTOMERS THINK AND DO
Topics: Attitudinal research, behavioral research, tools, and mistakes.
What you will learn: How to research visitors’ actions, decision process and thoughts.
25MN – PROCESS
PERSONAS + QUESTION MATRIX
Topics: Survey questions, visitor query placement, research-based personas.
What you will learn: What to ask your visitors to get the best insight to increase conversion rates.
14:00 – 15:45 | SESSION 3 | SPLIT TESTING YOUR WEBSITE
25MN – TECHNICAL
SPLIT TESTING + MECHANICS AND IMPLEMENTATION
Topics: Testing tag, front-end code change, WYSIWYG, tag implementation.
What you will learn: How AB testing tech works to change magically the experience on your site.
50MN – METHODOLOGY
HYPOTHESIS + PLANNING YOUR EXPERIMENTS
Topics: Test hypothesis, test plans, strategy, and goals.
What you will learn: How to plan and organize an effective test plan based on priorities.
30MN – PROCESS
TEST MANAGEMENT + RULES TO FOLLOW
Topics: Timing, placement, size of experiments.
What you will learn: Know the key rules for optimal test launch and the mistakes to avoid.
16:10 – 17:45 | SESSION 4 | WHAT TO OPTIMIZE
15MN – TECHNIQUE
WHERE + TO START OPTIMIZING
Topics: High-value pages, key page sections.
What you will learn: Where to focus your optimization attention to maximize conversion.
20MN – METHODOLOGY
FPOC + LANDING PAGES
Topics: First point of contact, paid marketing landing pages, bounce rate.
What you will learn: How to tackle conversion issues linked to visitor first page arrival.
60MN – INTERACTIVE
WHAT TO TEST + ON YOUR SITE PAGES
Topics: Interactive session: check out, cart, product page, category pages, navigation.
What you will learn: We will go through 30 areas across all pages types where conversion opportunities lie and show you the types of problems and solutions you can apply.
We are so happy to be supported by the
Greek eCommerce Association
Ote Academy S.A.
ΕΚΠΑΙΔΕΥΤΙΚΗ ΕΤΑΙΡΕΙΑ ΟΤΕ Α.Ε.
Maroússi 151 22, Grèce
The Optimization Academy
Format, size, content, and examples of your CRO subscription
In depth, self managed online CRO education program
- 25+ Courses, +180 lessons
- 100% video-based lessons just 7 to 15 mn long
- Specific and targeted learnings you can use
- 100+ visuals, examples and wireframes
Academy built from experience working with:
We filmed a select number of Ivan's presentations to give you an overview of our upcoming event.
The psychology of choice!
Complexity and hindrance to purchase
If online marketers made cars, would you buy one?
Flipping the conversion paradigm
Previous events representations
Selection of photos from our previous events representations in Europe.
FAQ & Answers
If you bought a Power day ticket that includes an Optimization Academy subscription, we will activate it during the training day itself. Not before.
This way we ensure of your attendance, as only subs will only be activated once you are present, and we want to make sure on the spot that the registration process and activation works correctly before you leave.
Ote Academy S.A.
Pelika ke Spartis,
Marousi 151 22, Greece
Yes, and yes.
You will never look at another website in the same way.
That said, this is not a silver bullet, a magic pill, but OMG! it is essential to any online manager, marketer, and conversion specialist.
Based on demand, attendance and feedback we will be doing more of these Power Days, currently, we plan to be doing them every 2 to 3 months.
Some companies want to pay with a bank transfer, you CAN!
1- Select you desired subscription to your cart
2- Fill in the details normally, if you are a business = Add your VAT if in Europe (including UK, damned Brexit, sniff...)
3- In payment options, under your CCard option, this is a selector for direct bank transfer.
4- Complete your checkout and make the bank transfer.
5- Once the payment has cleared, the account your created gets activated, you will get your invoice with VAT and you get notified that the account is unlocked | activated.
It takes 3 business days in general, contact us any time... it's a fast simple process.
Unfortunately, we don't accept PayPal payment for the moment.
That's ok, we are doing several Power Days in Athens during the year and we will enroll in the next one.